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Wednesday, April 25, 2018

Kevin Love’s Glass Cleaning Rookie of the Year Promotion Is Hilarious

If I were voting for Rookie of the Year in the NBA, Derrick Rose would be my pick, hands down. He’s delivered some nice structure to what was a mess of a roster and helped the Bulls get to nearly .500 and the playoffs. He’s the real deal. But another rookie making some noise lately has been Kevin Love. Ever since Al Jefferson got hurt, Love’s been starting and playing lots of minutes. In fact, post All-Star break, Love’s been just about a 15 and 10 guy, which compares to someone like a Paul Millsap. I wouldn’t come close to naming Love my ROY, but the Timberwolves’ P.R. team is doing one heck of a job promoting his case. As I discovered via Ballhype, the staff came up with a clever Mr. Love Miracle Glass Cleaner campaign that is simply hilarious. Check out the promotional infomercial:

It’s amazing what small but clever promotional gigs can do for a player’s popularity. Take the Brandon Roy iPod and Chris Bosh’s rodeo video as examples — both helped get each player into the All-Star game. Nothing wrong with using some creative tactics to promote guys who aren’t getting much notice but deserve it. Excellent job by the T-Wolves with this one.

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