Nike Marketing Kevin Durant Backpack Along with Clothing Line
During Oklahoma City Thunder post-game press conferences, two things go hand-in-hand: Kevin Durant and his backpack. For whatever reason, the 21-year-old superstar does all his post game blabber wearing his backpack completely strapped up and ready to go. Like any smart company would do, Nike is capitalizing on the fashion statement by selling the carrying book bag as part of Durant’s KD III line.
It has almost become symbolic for Durant to rock the backpack during his sessions with the media. However, some fans may be disappointed with what’s actually in it. According to Durant, “iPad, headphones, bible and phone chargers,” is all he carries.
Nike is has wisely decided to capitalize off this entertaining fad. Durant, unlike LeBron, is one of the most loved players in the NBA. When young basketball players go to purchase his shoes, they’ll almost certainly feel obligated to buy the matching backpack.
While Nike looks to profit off Durant’s choice in style, Durant himself has other things to worry about. One huge one will be slowing down the Mavericks and Dirk Nowitzki’s quest to enhance his legacy. After the Game 1 loss, Durant will need his teammate Russell Westbrook (3-15 shooting in Game 1) — not his backpack — to have any chance of bouncing back.
When you look at the way Durant used to be, this revelation is actually surprising.