The UFC has reportedly been sold for somewhere in the neighborhood of $4 billion.
Matthew Dellavedova is getting his own signature shoe deal and, no, this is not a joke.
Former Cal forward Jaylen Brown is taking the road less traveled and will begin his NBA career without an agent to help him with his rookie contract.
The owners of the UFC are going to have a lot of money to spend if they wind up selling their extremely successful business, and there is already speculation that they could use some of that cash to
Washington Nationals superstar Bryce Harper recently signed a 10-year endorsement deal with Under Armour, and it is a big one — a very big one.
Johnny Manziel was dropped by Nike at some point after the NFL season ended, essentially confirming that the former Heisman Trophy winner’s brand has become toxic.
NBA owners approved a three year pilot program to test out advertisements on jerseys beginning in the 2017-18 season, the league announced Friday.
To begin, advertising will be limited to a 2.5-by-2.
Under Armour stock was down nearly 5.5 percent in trading on Monday, a day after high-profile endorser Jordan Spieth collapsed at the Masters.