St. Louis Rams Release ‘Ram Rules’ Video to Teach Fans How to Cheer (Video)

You can file this one under lamest things we have ever seen in the history of the NFL. Part of what makes sports traditions so special at given venues is its history. Chants like “J-E-T-S Jets Jets Jets!” were not learned during a corny video presentation. They were started by maniacal fans who have a passion for their team. Apparently the St. Louis Rams can’t grasp that concept. Have a look at this Ram Rules video that teaches Rams fans how to cheer:

If I were a Rams fan, I would want to do the opposite of everything they say in this video just on principle. You don’t tell people when to cheer and when not to cheer. It’s a natural reaction. And you certainly don’t try to create traditions like yelling “sack!” Some drunk guy has to come to every home game for 15 years to do that and then it will catch on.  Want to have your fans cheer their asses off and come up with creative chants? Assemble a winning team.

Chest bump to Deadspin for the video.