Let me start out by saying I’m all for the New Jersey Nets moving to Brooklyn. Their new owner, Mikhail Prokhorov, certainly has tried to give fans the impression he means business and being right in New York should only improve the team’s fan base. Mark Cuban may disagree, but Prokhorov at least deserves a a shot at turning the franchise around. However, he has yet to assemble the pieces needed to pull that off.
The Deron Williams billboard above is an unfriendly reminder that the Nets need a superstar. Don’t get me wrong — Deron Williams is a great player. He’s an All-Star caliber point guard, but is he a superstar? Not really. Something like “LeBron James and the Nets bound for Brooklyn,” or “Carmelo Anthony and the Nets bound for Brooklyn,” would have looked and sounded much better on a billboard. The Nets are working with what they have, but the billboard should serve as a strong indication that they don’t yet have enough.