LBS had the pleasure of speaking with legendary bull rider and co-founder of Professional Bull Riding, Ty Murray, during Super Bowl week. We talked to the King of the Cowboys about his experiences with Super Bowls, bringing the PBR to Cowboys Stadium, and how impressed he is with Jerry’s big screen HD TV. You’ll be surprised to hear in which cities the PBR is most popular (hint: it’s not cities in Texas). I asked Murray if he was surprised with how well the PBR has done and how much its grown, and we talked about prize money and how it’s made some sports less competitive. He also said compared to bull riders, football players are wussies.

But what really got Ty chapped was the lack of coverage of PBR on the four-letter network. PBR is televised on rival networks NBC and Versus, but he still feels it should be on SportsCenter with all the other sports. I know I wouldn’t mind seeing a few bull riding highlights mixed in.

Here’s a sample of what Ty had to say, and you can listen to our interview below.

“We’re not going to rest until you turn on SportsCenter and can see something on a regular basis that has to do with the world of Professional Bull Riding. The fact that the ESPYs don’t even consider us in the ESPYs, I feel like that’s something that has to be changed. I don’t know how you can claim to understand sports and what’s involved in athletics and not see us in that realm. You’re trying to take something that’s physically and athletically speaking very hard, but you couple in the fact that it’s the most dangerous sport, from an athlete’s perspective, that really makes something that’s difficult already even more difficult when you factor in how dangerous it is.”

To hear more from Ty, listen to our interview below:

Interview Part I

Interview Part II