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Hockey

Stoned by the NHL!

February 12, 2007 by Larry Brown • Comments
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Regardless of whether or not you’re a regular here at larrybrownsports.com, you will notice that I’ve begun to incorporate a little bit of advertisement on the site.  I figure at the very least I can pull in about $0.12 a day, which breaks down to around a couple pennies per hour I spend on the site (after all, I do it just for you).  In my efforts to raise a couple of dimes a day, I began to solicit a few advertisers through a great program over at linkshare. 

Being that this is primarily a sports site, I decided that going with sports companies was probably the best idea – so I sent feelers out to the NFL store, the NBA store, a golf store, and a couple of sporting goods stores.  While I was perusing my options, I came across a link to the NHL official store.  It was at that point that I thought to myself “Hey, I haven’t done some community service in a while, why don’t I be a good samaritan and through them a bone?”  So I did, and I figured I would just stick the link somewhere at the bottom of the page. 

Well, just yesterday this crept into my inbox, and imagine my surprise to receive this response: 

Dear Larry Brown:

We regret to inform you that GSI Commerce- NHL Interactive has chosen not to accept
you into their affiliate program at this time.  The reason for this decision may be as follows:

* inability to access Web site
* Web site not yet live
* traffic levels too low
* inappropriate material on site

Thanks guys, you sure know how to best market your sport in attempts to recover from the strike that destroyed the game’s popularity.  I feel like my backup date to the prom just told me I wasn’t good enough for her.  Rather, I feel like Cal State Northridge just rejected my college application.  As if holding your All-Star game on a Wednesday on some cable channel (Versus) I have to travel into my 500s to find was bad enough, now you’re rejecting advertisement on a sports site.  Way to go hockey, way to go. 

Let it be known that this won’t keep me from attempting to cover hockey on the site.  And if you guys are willing to make amends I’ll be waiting with open arms.  Thanks

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