Reports of the demise of the Big Baller Brand appear to have been premature.
A brand spokesperson said Wednesday that LaVar Ball is in the process of “restructuring” the company and plans to launch a new website soon.
“The Big Baller Brand is alive and well,” Denise White, Ball’s rep, told ESPN’s Ramona Shelburne. “The brand has been restructuring and we are working to reveal the new website in the next few weeks. It will have a new look and new name (www.BigBallerBrandInc.com).
“LaVar Ball has put a great team of seasoned industry professionals in place to move the brand forward with exciting new products along with signature shoes and sportswear under the Ball name. Unfortunately Alan Foster continues to try and leverage the Ball Family name for his own gain. Alan Foster is a convicted felon who served seven years in jail for defrauding people out of their money. He is a thief and con man and cannot be believed or trusted.”
In other words, if you’re a Big Baller Brand enthusiast, that’s good news for you. Ball has consistently denied the brand was ending despite the fact that he ended up severing ties with co-founder Alan Foster, who was accused of defrauding the family.
It remains to be seen whether Lonzo Ball will have any involvement with the new Big Baller Brand after he distanced himself from the original venture. It also remains to be seen whether the products will be any better than they used to be.
