New Balance is looking to capitalize on the stardom Kawhi Leonard has achieved by leading the Toronto Raptors to the NBA Finals against the Golden State Warriors. In fact, they’re releasing a line of T-shirts for him on Friday.
New Balance tweeted Thursday about the “Fun Guy” T-shirts they will be releasing on Friday.
Tomorrow. 11 am et@newbalance #NBHoops pic.twitter.com/pBT1I5pGcg
— New Balance Basketball (@nbhoops) June 6, 2019
Why “Fun Guy” as the phrase of choice? Back at his introductory press conference with the Raptors in October, Leonard was asked about himself and shared that he is a “fun guy.”
Some smiling and laughing from Kawhi Leonard during his introductory press conference with the Raptors. pic.twitter.com/uYNYldpwDC
— TSN (@TSN_Sports) September 24, 2018
That’s the same press conference where Leonard’s laugh went viral.
Leonard signed with New Balance last fall after previously being with Jordan Brand. The company has been promoting him heavily of late, even putting up a billboard in Oakland. Leonard is also suing Nike to try and gain control of his logo. Fun Guy is making big moves.
