A pizza spot in New York has turned a standard safety poster into pure New York Knicks fan art by casting Victor Wembanyama as the choking victim.
The framed sign, spotted and shared widely this week, reimagines the classic “Choking Victim” first-aid instructions as “The Heimknick Maneuver.” Illustrations show the San Antonio Spurs star in his No. 1 jersey demonstrating the universal signs of choking: Unable to speak or breathe, turning blue, and collapsing.
Standard Heimlich steps appear alongside basketball-themed graphics, complete with a peace-sign hand gesture and arrows directing the rescue.
The poster explicitly nods to the 2026 NBA Finals, in which the New York Knicks defeated Wembanyama and the Spurs in five games. A slogan on the lower portion reads, “My mayor Muslim, My bagel Jewish, Pizza cutter my knife, Knicks for life!” and carries the branding of Masani Pizza.
A clip of the sign quickly circulated, drawing praise from fans and media personalities across the industry. Prints of the design are available for purchase, allowing fans to hang their own version of the troll.
The poster’s humor lands especially well in New York, where Wembanyama became a villain during the Finals series. By transforming a routine safety notice into a lasting reminder of the Spurs’ collapse, the cafe delivered one of the more creative pieces of postseason memorabilia of the summer.
The sign has become an instant conversation piece for anyone who walks in, blending practical first-aid advice with unmistakable local basketball attitude.
