Sports Business

Nike to add pregnancy protection for female athletes

Nike is adding contractual protection for female athletes who get pregnant after facing negative publicity for not doing so in the past.

Patrick Mahomes signs endorsement deal with Oakley

The Kansas City Chiefs are expected to make Patrick Mahomes a very, very rich man at some point in the near future, and the star quarterback is cashing in on his breakout season in other ways in the

Look: Patrick Mahomes covers up Under Armour logo with adidas sticker

Patrick Mahomes attended Monday night’s National Championship Game to watch his alma mater take on Virginia.

Zion Williamson has interest from seven shoe companies

What team ends up drafting Zion Williamson is the most intriguing question surrounding the Duke star. But it’s not the only big one that will be answered in the coming months.

BIG3, CBS announce TV deal beginning this summer

The BIG3 basketball league has quickly gained popularity since it was co-founded by Ice Cube two years ago, and fans will be able to enjoy the upcoming season on network television.

Look: Lonzo Ball covers up Big Baller Brand tattoo

Lonzo Ball is moving on from Big Baller Brand and means business.
The Los Angeles Lakers guard had his Big Baller Brand logo tattoo covered up.

Lonzo Ball hints on Instagram at leaving Big Baller Brand for Nike

Friday’s news about Lonzo Ball potentially losing $1.5 million due to the mishandling by a Big Baller Brand co-founder may have been the prelude to an even bigger announcement.

Zion Williamson to wear Nike Kyrie 4 shoes in first game since blowout

Zion Williamson is changing things up in his return from his high-profile shoe blowout last month.
Williamson will be lacing up the Nike Kyrie 4 to start the ACC Tournament against Syracuse.