For the past week or so, UPS has been taking advantage of March Madness by running the clever advertisement that you see above. As part of their “Game Changers” campaign, UPS is featuring Grant Hill’s pass to Christian Laettner in the 1992 NCAA tournament. Highlights of that play typically focus on the miraculous shot by Laettner that eliminated Kentucky, but UPS is showcasing the pass.
“Everybody remembers the shot. But what about the pass? No pass, no shot,” the ad says. “You need a special player to get the ball exactly where it needs to be, exactly when it needs to be there.”
Delivering the ball, delivering a package — you get it. Some influential UK graduates and fans are not amused.
“I think it would be wise for them to pull the ad,” state Sen. Ernie Harris, a UPS pilot and Kentucky graduate, said according to the Courier-Journal.
Really? Lighten up. Yes, there are people who believe Laettner deserved to be ejected earlier in the game and a 104-103 loss on a buzzer-beater is a painful memory, but it’s a commercial. Find something productive to complain about.
H/T Game On!
