Firestone selling University of Alabama-themed tires

Alabama fans can now give new meaning to the rally cry “Roll Tide” thanks to a licensing deal the school signed with Firestone tires.

According to ESPN’s Darren Rovell, Firestone is set to begin selling tires that say “University of Alabama” and “Crimson Tide” on them. At $149 each, we’re guessing many Bama fans will consider them a bargain.

Firestone has signed a licensing deal with Alabama to make Crimson Tide tires, starts at $139 each pic.twitter.com/3OLU0WQl2G

— Darren Rovell (@darrenrovell) December 14, 2016

Releasing these bad boys before Christmas and in the weeks leading up to the College Football Playoff is genius. And if you doubt that Alabama fans are passionate enough to represent their team with their car tires, just read this. Firestone is about to make a lot more sales.