Alex Guerrero responded to a rumor about a business split he’s supposedly had with Tom Brady.
Boston-based sports writer Dale Arnold shared a post on X Tuesday that raised concerns about the business partnership between Guerrero and Brady. Arnold specifically hinted at problems with the TB12 sports therapy centers.
“Word I’m hearing is that Tom Brady and Alex Guerrero are no longer in business together. TB12 seems to be closing all facilities and there may be a new business model for Brady,” Arnold wrote.
Word I’m hearing is that Tom Brady and Alex Guerrero are no longer in business together. TB12 seems to be closing all facilities and there may be a new business model for Brady.
— Dale Arnold (@DaleEArnold) October 10, 2023
Longtime Boston Globe Patriots reporter Ben Volin responded via X with a statement from Guerrero.
“Tom and I are still in business together,” Guerrero told Volin.
And last month Guerrero started another business, TBRx with Dr. Peter Cummings. Brady provided a testimonial pic.twitter.com/0v4ObukEUC
— Ben Volin (@BenVolin) October 11, 2023
Volin noted that Guerrero, who is Brady’s longtime trainer, with Brady at a recent Las Vegas Aces game (Brady is a co-owner of the team).
Though it sounds like the relationship between Brady and Guerrero is still intact, the issue seems to be with the viability of the TB12 training facility locations.
WEEI in Boston’s Mike Kadlick says that the TB12 facilities were losing tons of money.
My understanding, per a source, of the Tom Brady/Alex Guerrero TB12 split is that the two still “very much” get along.
This was simply a business decision.
“TB12 was losing tons of money.”
— Mike Kadlick (@mikekadlick) October 11, 2023
The facility by Gillette Stadium in Foxboro, which was marked as a flagship location, is closing and will be replaced by a facility in Franklin, Mass.
More on TB12:
The TB12 at Patriot Place in Foxborough will be closing effective next Friday, October 20.
A “TBRx” will be opening in Franklin, MA on Monday, October 23.
The new facility “will service all existing former TB12 clients.”
— Mike Kadlick (@mikekadlick) October 11, 2023
This news comes five months after we shared a report saying a TB12 facility in Boston was closing, leaving 10 total facilities. However, the store locator function on the TB12Sports website is broken.
Brady took his partnership with Guerrero well beyond strictly football training. Together, they crafted the TB12 brand/method, which has resulted in a book, branded food products, and branded athletic gear.
Though Brady’s playing career was as successful as it gets, his creation of the TB12 facilities has not gone quite so well.
