If you can get Russell Wilson to endorse your product, you do it. Why? He’ll make it sound like the most incredible thing ever created.
Eater has the details of “Eat The Ball,” which is quite literally bread shaped like a football. There are three other shaped varieties – an earth-shaped globe, a hockey puck, and a soccer ball.
Its most high-profile endorser? None other than Wilson, who seems to sincerely believe that this shaped bread can change the world.
“The thing that got me to eat the ball and really understand and gravitate towards the program is it’s not just athletic balls for the kids or the people just in general to tailgate,” Wilson says in a promo video. “It’s also an education purpose. The education purpose of, there’s an EarthBall, so it has all the seven continents. So imagine a kid goes up to a line and he’s grabbing that piece of bread. Rather than just grabbing a normal piece of bread, he’s grabbing something that can trigger his mind to think about the continents of the world, what city is where, where they want to go. Eat the Ball. It’s changing the game for food for kids, for people all over the world. It’s huge in Europe now and we want to bring it to America.”
Russ, it’s a piece of bread shaped like the earth. I admire your effort, but let’s be realistic here. Most children do not think like that. They’re just going to want to eat the bread.
Of course, Wilson is probably the most over-the-top endorser ever. Pay the man. He’ll make your oddly-shaped bread sound lifechanging, or at least he’ll try to.
H/T Eye On Football
