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#pounditTuesday, January 18, 2022

Companies offered Chloe Kim tons of free food after ‘hangry’ tweet

Chloe Kim

U.S. snowboarder Chloe Kim won’t be wanting for food anytime soon after her hilarious tweets during the women’s halfpipe event.

Kim hilariously tweeted about how “hangry” she was between runs during the event, which led to a number of brands jumping into her mentions offering her all sorts of free food.

Ben & Jerry’s, for instance, replied to Kim, and are now in contact with her management about sending an entire cooler of ice cream.

“It was pretty straightforward,” said Jay Curley, the company’s marketing manager, via Abha Bhattarai of the Washington Post. “We pay attention to what people are saying online, and we like to send out ice cream to our fans, whether they’re regular folks or celebrities.”

Kim also tweeted about churros, which led Scott Porter, owner of Utah-based San Diablo Artisan Churros, to offer the snowboarder free churros for life.

“As soon as I heard ‘churros,’ it was like ‘bing, bing, bing,'” Porter said. “I stopped everything I was doing and realized this was a golden opportunity to connect with her. It’s not everyday that churros are in the spotlight.”

Fast food chain Roy Rogers saw a marketing opportunity in their reply.

“Chloe Kim won the gold medal, and we have a Gold Rush chicken sandwich that’s one of our most popular sandwiches,” said Jim Plamondon, co-president of the chain. “We just thought: Gold Rush, gold medal, it’s a logical connection.”

Kim seems to have made the right call keeping her phone on her during her runs. It got her a lot of quality offers.


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