• Skip to main content
  • Skip to header right navigation
  • Skip to site footer
Larry Brown Sports

Larry Brown Sports

Brown Bag it, Baby

  • Home
  • Blog View
  • NFL
  • NCAAF
  • NBA
  • MLB
  • Media
  • Headlines
  • Podcast
Olympics2024 Summer Olympics

Tech company pulls advertising from Olympics over Opening Ceremony

July 28, 2024 by Larry Brown • Comments
FacebookTweetLinkedInRedditThreadsWhatsAppEmail
Opening Ceremony

A telecommunications company issued a statement Saturday in opposition to the Opening Ceremony for the Paris Olympics.

The Opening Ceremony was a lengthy program that involved the Parade of Nations, where each athlete participating in the Olympics gets to be with their countrymates and represent their country at the games. There was also an artistic component to the ceremony, one that included an offensive element.

A pagan feast was depicted that many took to be an offensive representation of The Last Supper, the final meal that Jesus shared with his apostles before his crucifixion.

The interpretation of the Greek God Dionysus makes us aware of the absurdity of violence between human beings. #Paris2024 #OpeningCeremony pic.twitter.com/FBlQNNUmvV

— The Olympic Games (@Olympics) July 26, 2024

Feeling that Christianity was being mocked, Mississippi-based telecommunications company C Spire said they were pulling advertising from the Olympics.

“We were shocked by the mockery of the Last Supper during the opening ceremonies of the Paris Olympics. C Spire will be pulling our advertising from the Olympics,” the company wrote in a statement published on Saturday.

We were shocked by the mockery of the Last Supper during the opening ceremonies of the Paris Olympics. C Spire will be pulling our advertising from the Olympics.

— C Spire (@CSpire) July 27, 2024

The woman in the blue dress who appeared in the middle posted a photo on Instagram comparing the Olympics Ceremony depiction to a depiction of The Last Supper and called it (perhaps in a joke) “the New Gay Testament.”

Adam, the girl who is literally dressed up as Jesus posted that this was “The New Gay Testament” to her own instagram story. https://t.co/uBqthRwDMe pic.twitter.com/ozeyXHind8

— Caleb Hull (@CalebJHull) July 28, 2024

Whatever the case, many people objected to the scene, and the company’s statement was part of the fallout.

  • i want more great stories!

Sign up today for free and get the best sports content sent to your inbox.

You can unsubscribe anytime. For more details, review our Privacy Policy.

.

Follow Us

Get instantly notified of the most viral news stories via Google!

  • Trending stories

LaMelo Ball exiting his custom Hummer after being involved in a car crash

Footage emerges of LaMelo Ball crashing his custom Hummer

7 days ago
Tua Tagovailoa looks on

Report reveals Dolphins’ likely plan for Tua Tagovailoa

1 day ago
Alex Rodriguez with sunglasses on

Hall of Famer has profane message for ‘fat a–‘ Alex Rodriguez on live broadcast

3 days ago
Tyronn Lue looking on

Ty Lue fires back at Kawhi Leonard’s negative Clippers take

4 days ago
Tyreek Hill with the media

Andy Reid answers whether Chiefs are interested in Tyreek Hill

5 days ago

Sidebar


  • don’t miss these

Pat McAfee celebrating

Pat McAfee covered US hockey team’s $150,000 bar tab

20 minutes ago
Lindsey Vonn watches a tennis match

Lindsey Vonn nearly lost her leg in Olympic crash

2 days ago1K+
Nathan Mackinnon looks ahead

Canada star thinks they were ‘better team’ despite loss

3 days ago541
Nathan MacKinnon missing an empty net

Team Canada missed 2 open goals in their loss to Team USA

3 days ago794
Team USA paying tribute to Johnny Gaudreau

Team USA paid incredible tribute to Johnny Gaudreau after winning Olympic gold

3 days ago562
Connor McDavid looks on

Connor McDavid shares his honest assessment of Team USA

4 days ago1K+
  • popular stories

Jack Hughes missing his teeth

Jack Hughes scored the Olympic-winning goal after losing 2 teeth

Phil Cuzzi points

Veteran MLB umpire retires after having ‘worst performance ever’

LaMelo Ball gesturing

Officials make a decision on potential charges for LaMelo Ball after car crash

Rondale Moore in Cardinals jersey

Vikings WR Rondale Moore dies at 25

Ernie Johnson in a suit

Surprising news emerges about Ernie Johnson

A Dodgers hat in the dugout

Dodgers claim a 57-home run outfielder off waivers

Get the App

© 2026 · LB Sports Media Group Inc · Powered by Springwire.ai

  • X
  • Facebook
  • YouTube
  • Instagram
  • RSS Feed
  • About Larry Brown Sports
  • Contact
  • Editorial Process
  • Staff Writers
  • Privacy Policy
Dedicated to the memory of Nevil Vega
Team/Player Stats