If you thought that the likes of Dirk, Pau, Mehmet Okur, or say, Zaza Pachulia, would have the top selling jerseys in Europe because you know, they actually played in that continent, then you would be wrong. Much to my surprise, I have come to discover that Dwyane Wade’s No. 3 is the most popular selling jersey in Europe.
The list of most popular jerseys is based on sales from European retail locations last season. The NBA said sales of league merchandise in Europe increased 40% from the 2005-06 season, with international sales accounting for 25% of the league’s overall global merchandise business.
Wade is followed by Allen Iverson of the Denver Nuggets, Tony Parker of the San Antonio Spurs, Kobe Bryant of the Los Angeles Lakers and LeBron James of the Cleveland Cavaliers.
So how about that? How exactly does this work? I could understand when T-Mac had the most popular jersey in China since he played on the same team as Yao But Dwyane? How did he get so popular over there? OK fine, we all know the underlying truth, it’s all because of the Big Aristotle. Isn’t he responsible for everyone’s success?
