Last year, James Harden signed a lucrative endorsement deal with Adidas. On Tuesday, the sportswear manufacturer unveiled a personal logo for the Rockets star.
Adidas used one of its Twitter accounts to give the world a look at the logo in a video the packs a lot of visual effects into 17 seconds.
The @JHarden13 Mark. pic.twitter.com/QsoYXJ2yYq
— adidas Basketball (@adidasHoops) August 9, 2016
Accompanying the video in the tweet is a suggestion to head to the @projectharden page on Instagram for more. It’s there we find an explanation for the Harden Mark.
Knowing what it stands for is good. However, some aren’t even sure what they’re looking at.
New harden logo… pic.twitter.com/D0PZfd07uH
— You Dont Know Diggs (@CallMeDiggs) August 9, 2016
new james harden logo is horrendous. I see the H. like what else is going on there?
— emdc360 (@earldelacruz) August 9, 2016
Earlier this summer, Reebok released J.J. Watt’s first signature shoe, which prominently features his logo. Now, we’ll have to wait and see what shoe Harden’s brand new logo appears on.
