Milwaukee Bucks guard Damian Lillard is joining an exclusive club with his new endorsement deal. Lillard is signing a lifetime contract with Adidas, according to Shams Charania of ESPN. The…
It is pretty difficult to dunk on a 6-foot-11 13-time NBA All-Star. But Adidas’ social media team managed to do just that this week. Minnesota Timberwolves star Anthony Edwards, who…
Could a lifetime partnership between Adidas and Tracy McGrady be coming to an end after some harsh comments made by the latter?
At 43 years old, a former NBA star may be becoming a free agent … at least when it comes to selling sneakers. Retired Basketball Hall of Famer Tracy McGrady…
The events that transpired this week with James Harden were not exactly conducive to Adidas’ marketing strategy. Adidas posted a tweet about Harden, who is one of their signature athletes,…
Dak Prescott is making a big change with his endorsements. The Dallas Cowboys quarterback is leaving Adidas and signing a 5-year deal with Jordan Brand, ESPN’s Adam Schefter reported on…
John Wall has not been able to give Adidas much return on their investment in him because of injuries, and now the company is trying to negotiate their way out…
Nike isn’t alone when it comes to issues with their basketball shoes. Indiana sophomore Justin Smith had a shoe blowout during the Hoosiers’ game against Wisconsin on Tuesday night. Justin…
Terry Rozier had to learn the hard way just how serious shoe rivalries can be. In a feature on Derrick Rose’s Adidas deal that was published on Tuesday, Jon Wertheim…
Zach LaVine has agreed to a four-year endorsement deal with Adidas worth up to $35 million, according to a report. ESPN’s Nick DePaula reports that LaVine, who had worn Nike…