A commercial that will lobby for the Washington Redskins to change their name is set to air in seven major cities during halftime of Game 3 of the NBA Finals on Tuesday night. The airtime was purchased by the Yocha Dehe Wintun Nation, a tribe based in California.
According to the Washington Post, the tribe called the ad a “significant investment” that was needed to further the discussion about the racist nature of the term “Redskins.”
The ad, which will air in Chicago, Dallas, Los Angeles, New York, Sacramento, San Francisco and Washington, will be a shortened version of the video you see above. It highlights a number of words that Native Americans are proud to be associated with and ends with the “one thing they don’t call themselves” before cutting to an image of a Redskins helmet.
Good luck fighting to keep that name, Dan Snyder.
Video via Deadspin