A friend of LBS who canceled his season tickets to Cal football prior to the season received one of the worst mailers we have seen. Cal’s ticket department is trying to get him back, so they sent him a mailer to invite him to the team’s home opener against Northwestern on Aug. 31.
In the letter, the ticket department talks about the direction of the program under new head coach Sonny Dykes. But for some reason, instead of sending a candy bar associated with the optimism of the program under the new leadership, they sent a candy bar to remind fans of the “rocky road” the program has gone through (they went 3-9 last season and have gone 15-22 over the past three seasons). What the fungus were they thinking?
Below is the letter they sent:
Since we at LBS like to be helpful, here’s some free advice for you, Cal ticket salespeople. Next time you send out this mailer, you scratch the Rocky Road candy bar — nobody wants to be reminded of the bad seasons the program has had — and you replace it with a Hershey’s Skor bar. Then you tell all the fans to get excited about the season and all the scoring the offense will be doing under Dykes, whose Louisiana Tech team led the country in points and yards last season.
