It was only three weeks ago that I was praising LeBron James after he won the MVP award, saying that he handled his business in such a professional and positive way. He treats his teammates and fans well, he respects the media, and seemingly doesn’t have any missteps off the court. Well after losing Game 6 to the Magic 103-90 on Saturday night in Orlando, LeBron skipped out of Amway Arena and dodged the media. That disappearing act came after he had already walked off the court without congratulating his opponents. I’ve already acknowledged that facing the media following season-ending losses is torturous, but when you’re a professional athlete, it’s part of your job.
I understand where LeBron maybe wanted to avoid saying something he’d regret, the way Dwight Howard did when he called out Stan Van Gundy following a loss to the Celtics. I could see where he’d be frustrated after seeing everything they worked for all season long go down the drain. It’s a terrible spot the players are put into but it’s part of the job. For LeBron, all the hype and glory he’s received is in large part thanks to the media. To skip out on them because he’s disappointed, sad, uncertain, or whatever, is poor form. People want to know how he’s reacting to the loss, how he handles defeat and disappointment — I certainly did. And if you want all the glory after hitting the game-winning three-pointer to beat the Magic in Game 2, you have to be there to answer the questions about the disappointment when your team gets eliminated from the playoffs. That’s really weak on LeBron’s part and it makes me look at him differently now.
As for all the LeBron vs. Kobe marketing campaigns? Arash Markazi points out that Vitamin Water has already pulled their ads:

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Now that they’ve reached the NBA Finals, a potential once-in-a-lifetime opportunity, the Magic are trying to break out all the stops. With that in mind, they’re entertaining the idea of having point guard 
Texas beat Boston College 3-2 in the longest game in NCAA history, 25 innings. The game began on Saturday evening at 7:02pm EDT and didn’t finish until around 2am EDT on Sunday morning. There were three seventh inning stretches for the more than 7,000 fans on hand at the Austin Regional. When it was all said and done, Travis Tucker singled in his 12th at-bat of the game to drive in Connor Rowe for the game-winning run. The most impressive story of the night (and morning) came from
It’s amazing how one game can do so much to change the tune and tone of critics everywhere. Prior to Game 5 where LeBron James recorded a triple double to extend the Eastern Conference Finals to a sixth game, many critics were already calling the Cavs a bust and LeBron a choke. Look, I’ll admit that I’ve been critical of James in the past, including mid-season when I said LeBron only had his big games against weak teams and that he didn’t show up against the top tier teams, but my eyes are open enough to see when things have changed. This postseason has completely changed my opinion of James.
Hmm, so Memphis offers John Calipari 
