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Football, Sports Business, Dallas Cowboys, Super Bowl 2011

Cowboys Charging $200 to Watch Super Bowl on TVs Outside Stadium

January 19, 2011 by Steve DelVecchio • Comments
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Want to know why Jerry Jones is such a rich man?  It’s because there are people out there who will pay $200 a pop just to use his TVs — outside Cowboys Stadium.  That’s right, the Dallas Cowboys announced on Tuesday that they will sell a few thousand passes for people to watch the Super Bowl on the big screens outside the stadium in the east plaza.  The oh-so-lucky season ticket holders will have the first crack at buying them.

According to My Fox Houston, the price of admission includes live entertainment from the band Reckless Kelly.  No, Reckless Kelly is not a new name for The Rolling Stones.  Jones is determined to break an NFL attendance record with Super Bowl XLV, and the league has agreed to include the people outside the stadium as part of the attendance total.  How that makes any sense at all is a complete mystery to me.

The saddest part about this idea is that the $200 ticket will probably be a tough one to come by.  People will rant and rave about how ridiculous it is and then end up joining the party.  Then again, the Cowboys cheerleaders will be there.  I’m sure there are people out there who have dropped more than $200 on a night out at a gentleman’s club with no Cowboys cheerleaders and no biggest game of the year. Then again, coming from the same guy who charged over $50 for pizza and even more for parking, should we be surprised?

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