David Portnoy, the founder of the incredibly popular website Barstool Sports, was arrested on Tuesday for protesting at the NFL league offices with some of his employees.
As we showed you earlier, Portnoy and some of his cronies sat on the floor of NFL headquarters on Park Avenue in New York and handcuffed themselves together as a show of support for Tom Brady. It wasn’t long before the head of security at the building informed them that the police were on their way, but they refused to move.
Kevin Clancy, the man in charge of Barstool’s New York website, later informed us that Portnoy and company had, in fact, been arrested.
DAVEY HANDCUFFS! pic.twitter.com/mIbNLzB01q
— KFC, Kevin Clancy (@KFCBarstool) May 12, 2015
#Patriots fans taken to Central Booking in New York City. They will be kept overnight for their stunt in #NFL lobby. pic.twitter.com/lrZVRbLqKQ
— Lisa Kraus Edwards (@LAKEdwards) May 12, 2015
#Patriots "Free Brady" guys led out by police in front of #NFL offices pic.twitter.com/cxp9gGNJLh
— Lisa Kraus Edwards (@LAKEdwards) May 12, 2015
As usual, this was a brilliant marketing move from Portnoy. Every major sports media outlet in the nation has mentioned the protest on Twitter or written a story about it, so the exposure Barstool gains will be well worth whatever charges are brought or fines need to be paid.
The Patriots stuck with a small social media stunt to show their support for Brady. Portnoy apparently has the rest covered.
