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Nike swooshes on new NFL jerseys are not backwards (Picture)

Now that Nike is the official sponsor of jerseys across the NFL, a lot of buzz has been created regarding what some perceive to be a backwards Nike swoosh symbol. If you look at the photo above, you may be inclined to say that the swoosh on Tom Brady’s jersey is backwards while the one on Drew Brees’ jersey is facing the correct way. The Twitter world was in an uproar on Thursday night with fans ripping Nike and the NFL for botching the jerseys and stitching a backwards swoosh on the right sleeve of everyone’s jersey. But the swoosh is indeed facing the right way.

As Pigskin Buzz pointed out, Nike requires that the swoosh always face forward, with the pointed end flowing back as though it were blowing in the wind. We are used to seeing the swoosh displayed this way on the right side of a Nike sneaker, so we don’t even think twice about it. In reality, the way the swooshes are displayed on the sides of Nike sneakers is exactly the same way they were sewn on the shoulders of the new NFL jerseys.

While we have featured a number of epic jersey screw-ups here on LBS that include misspelled names in advertisements and on actual game jerseys, this is not one of them. It may take some getting used to, but based on their policy of displaying the swoosh the Nike logo is facing the proper way.



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  • SpinMax

    That 6 is upside down

  • David Hall

    Its all about perception.  To me its facing wrong, to Brady, and people who would be viewing it from his other side would precieve it to be facing the correct direction, just like how we view Bree’s.  It depends on which way you look at it, pun, or pun intended.  Not sure which.

  • http://twitter.com/rickyconcarne ricky c. carne

    MALICIOUS LIE>  Please see the Nike Sharkley Shoe which features the nike swoosh flowing end facing forward…. TRY AGAIN!

  • I Eat For Fun

    Just like the American Flag, the blue field always faces forward. Sometimes it looks backwards but it isn’t.

  • http://www.facebook.com/profile.php?id=9016961 Jason Benjamin M

    Well, almost… the blue is always up and to the left if you’re hanging the flag on a wall, and the blue is always up and closest to the pole if you’re hanging it on a pole…

    If an american flag is displayed vertically, you reverse the flag, which continues to allow the blue to be up and to the left…

  • I Eat For Fun

    Using the photo provided—Imagine Tom Brady’s shoulder as
    the flag pole. Tom Brady is walking forward; where would the blue field be?

    The blue field would be facing into the wind or forward. It
    would look backwards to most people looking at the photo.

  • http://www.facebook.com/LGJDAD Joe Johnson

    It is the same with Flags on Uniforms, the Blue field of Stars always faces forward as iff the wind is blowing the flag….same with the Swoosh…as if it REALLY MATTERS!!! Get a life folks!  NIKE is not worth arguing over!! OUR TROOPS, POLICE, and FIREFIGHTERS  ARE!!!!

  • http://www.facebook.com/sean.pelfrey Sean Pelfrey

    What a stupid subject to debate. It’s the frickin Nike Swoosh not the American Flag. get over it people

  • jake simmons

    Absolute Garbage!! I can barely watch the NFL now. So all the Nike Jerseys I’ve Ever owned where Wrong and THIS is Right?? come on man.