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Olympics, Sports Business, Usain Bolt

Company offers Usain Bolt unlimited McNuggets in exchange for his time

August 13, 2012 by Steve DelVecchio • Comments
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Since he is widely considered to be the fastest man on earth, it’s easy to understand why Usain Bolt is such an appealing figure for endorsement deals. Instead of using the Road Runner cartoon to advertise how fast your company is capable of doing something, why not use a six-time Olympic gold medalist who can run 100 meters in under 10 seconds? A startup company based in the United Kingdom is trying to do just that.

Shutl Ltd. is an online corporation that specializes in speedy delivery for online orders. They allow shoppers to choose to receive their orders either within 90 minutes of placing them or by selecting a one-hour delivery window on the day of their choice. As Black Sports Online pointed out, Shutl recently wrote Bolt the following letter.

For those of you who cannot read it, the fifth paragraph offers Bolt a 1% stake in the company and “all the McNuggets you need.” Bolt improved upon his own world record in the 100-meter race in Beijing back in 2008 with a time of 9.69 seconds, and he once said chicken nuggets gave him the fuel he needed for it. Ahletes like this NFL running back and this college quarterback have made headlines by claiming they could beat Bolt in a race, but Shutl is simply trying to feed him in exchange for an hour or two of his time. If you ask me, that’s an offer the self-proclaimed “greatest athlete to live” may not be able to refuse.

Photo Credit: Robert Deutsch-USA TODAY Sports

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