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Tuesday, November 24, 2015

Articles tagged: London Olympics

Kobe Bryant was drug tested after big second half against Australia

Kobe Bryant blew up in the second half of the US’s quarterfinals win over Australia on Wednesday scoring all 20 points after intermission. What was his reward for the stellar performance? A drug test. Marc Berman of the New York Post reported on Friday morning that Bryant was chosen to take the mandatory random drug…Read More

U.S. women’s soccer ‘Greatness Has Been Found’ shirts cause a stir

The celebration that took place on Thursday after the US women’s soccer team beat Japan to win the gold medal looked more like the postgame festivities of a Super Bowl than an Olympic event. The parading around with the American flag was standard, but then out came the custom-made t-shirts. Hope Solo, Abby Wambach and…Read More

Unauthorized batch of condoms finds its way into the Olympic Village

The International Olympic Committee takes branding and sponsorship very, very seriously. During the Olympic Games, athletes aren’t even allowed to appear in advertisements for companies that are not official Olympic sponsors. Simply put, they want as close to 100% of the control over marketing as they can possibly have. Apparently that goes for condoms as…Read More

Ryan Lochte reportedly considering offers for reality TV shows

The London Olympics have turned Ryan Lochte into a marketing machine. He may not come off as the sharpest knife in the drawer all the time, but there is something about him that gets people talking. For companies who endorse him, that is a great thing. As The Hollywood Reporter pointed out, the US swimming…Read More

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