Bryce Harper’s jersey launch sales were record-breaking
It’s safe to say that Bryce Harper is proving to be box office in Philadelphia already.
According to Fanatics, Harper’s Phillies jersey launch broke a 24-hour sales record for any jersey launch in any sport.
According to Fanatics, Bryce Harper broke the record for the best 24 hours of sales for a jersey launch for any player in any sport.
— Matt Breen (@matt_breen) March 3, 2019
That’s no small feat when you consider the number of big-name players in all sports that have swapped teams in recent seasons. It appears that Harper’s jersey managed to sell more in the first 24 hours of availability, at least through Fanatics, than LeBron James’s Lakers jersey, for instance.
Harper’s signing has had some other tangible impacts on business for the Phillies. It’s safe to say that, at least in terms of off-field sales, he’s proving to be everything they’d hoped he’d be.