If you are getting tired of the Derek Jeter tributes by now, we can’t say we blame you. Watching Jeter tour the country and receive an elaborate gift in every city has gotten old if for no other reason than the fact that Mariano Rivera did the exact same thing a season ago. But Gatorade’s newest commercial featuring the Yankee captain is worth watching.
Molly Carter, Gatorade’s senior director of consumer engagement, spoke with Adweek about the advertisement prior to its release. She said Jeter selected Frank Sinatra’s “My Way” when asked which song best sums up his incredible career. She also said Gatorade roped off a few blocks near Yankee Stadium before a home game in July and simply “let Jeter go.”
Jeter sauntered through the streets of the Bronx acting like he was just another New Yorker. The looks on the faces of the children playing baseball and adults drinking beer in the bar remind viewers that he is anything but. That was some A+ work from the Gatorade marketing team.
