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#pounditThursday, September 24, 2020

‘Be Like Mike’ Gatorade commercial making a comeback

Be-Like-Mike-Citrus-Cooler-Treatment-HR

Children of the ’90s rejoice! Gatorade is bringing back a digitally remastered version of its classic “Be Like Mike” commercial featuring Michael Jordan. The spot, which first aired in 1991, will be shown during this NBA All-Star weekend to highlight the company’s 50th anniversary.

But wait, there’s more. Jordan’s favorite Gatorade flavor, Citrus Cooler, is also hitting shelves at the end of March with a retro label.

GatoradeOriginalGlassBottleThe flavor was never actually discontinued, but you’d have better odds of winning the Powerball than actually finding it. Now if Gatorade really wants to do the right thing, they’ll put it in a glass bottle.

You can watch the updated version of the commercial here, complete with Craig Ehlo getting his hopes and dreams crushed by one of many game-winning shots by His Airness:

By the way, if you’ve never heard the fascinating story of how the “Be Like Mike” campaign came to be, do yourself a favor and read up here.

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