It doesn’t seem like all that long ago that LaVar Ball and his Big Baller Brand were being relentlessly mocked for selling $500 sneakers. The ridicule still exists, but for a much different reason now.
At one of their pop-up shops over the weekend, Big Baller Brand was selling several items on clearance. Prices ranged from $5 for T-shirts and hats to $100 for a package that includes a T-shirt, hoodie, pair of shoes and pair of socks.
Big Baller Brand went from selling $50 t shirts to selling them for $5 at local volleyball tournaments pic.twitter.com/PBdyH1BSFW
— LA Sports Radio (@LASportsRadio) July 14, 2019
When the Big Baller Brand first launched, Lonzo Ball’s signatures shoes were selling for $495. Hats and T-shirts were around $50. Many people thought the prices were absurd, but LaVar Ball insisted all of the items were selling at a furious pace and his family was making money in bundles.
Not so much, anymore. Lonzo recently distanced himself from BBB, and he had a pretty good reason for doing so. That has almost certainly had a negative impact on the brand, and you have to wonder how much longer they can stay in business with clearance prices like that.
