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#pounditFriday, March 29, 2024

Kobe Bryant challenges Isaiah Thomas, other athletes in series of tweets

Kobe Bryant

August 24 (8/24) is known locally in Los Angeles as “Kobe Bryant Day” after the two jersey numbers Bryant wore during his illustrious NBA career, and The Black Mamba himself is celebrating it in style this year.

Bryant officially launched his latest shoe Thursday and tweeted challenges to a number of prominent athletes across several sports as part of the rollout. Most notably, he challenged new Cleveland Cavaliers guard Isaiah Thomas to make First Team All-NBA next season and challenged Seattle Seahawks cornerback Richard Sherman to break the team’s single-season interception record.

Bryant also had challenges for Toronto Raptors guard DeMar DeRozan, sprinter Allyson Felix, and even rapper Kendrick Lamar.

It’s worth noting that, like Bryant, all of the above athletes are under the Nike endorsement umbrella. Nevertheless though, the Lakers legend has been quite the cross-sport influencer since retirement, and this is just another example.

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