LeBron James officially signed with the Los Angeles Lakers three weeks ago, and the team is wasting no time marketing its new big superstar.
On Tuesday, the Lakers released their first official LeBron-themed promo. While several players were featured, LeBron was understandably the most prominent.
When the lights go down.
The show comes on.@nikebasketball | #LakeShow pic.twitter.com/JaYsjPFwm5— Los Angeles Lakers (@Lakers) July 31, 2018
The Lakers also unveiled a new look, which is really an old look that pays homage to Magic Johnson’s 1980s “Showtime” Lakers.
The new #LakeShow lineup.
????: https://t.co/DH4D2dlKgK pic.twitter.com/xqd1BXlk5A
— Los Angeles Lakers (@Lakers) July 31, 2018
We already saw how insane demand was for LeBron jerseys, which was hardly a surprise. LeBron is the latest in a long line of superstars that have sold countless tickets and merchandise for the franchise, and there’s no way he’s going to disappoint in that department.
