LeBron James received his third NBA MVP award in the past four years on Saturday and his achievement was recognized (read: capitalized on) by Nike. The sneaker and apparel company named LeBron “Employee of the Year,” and is releasing a special-edition shoe to commemorate the achievement.
Here’s a description of the shoe via Nike’s website:
Nike further salutes the three-time MVP with a special edition LEBRON 9 MVP shoe. Designed for elite performance and crafted with style, the LEBRON 9 MVP features striking Miami team colors. Gradient fades from red to black to comprise the upper with pops of yellow while details including an MVP logo on the heel and trophies printed on the sockliner mark the award. This special LEBRON 9 MVP shoe was made specifically for James, but a very limited amount will be brought to market next month.
The soles and heel of the shoe both have MVP references:
You think Nike has a lot riding on James winning his first title this season? Yeah, I’d say so. They’re going to look pretty foolish if he doesn’t.
