
Toronto Raptors assistant coach Jamaal Magloire went viral for his method of communication with his team’s players.
During ABC’s broadcast of Game 6 of the NBA Finals on Thursday, the network shared video of Magloire using a paper cup with a hole poked in it to yell. They said he was using it to communicate with the team’s players, though some also thought he may have been using it to also try distracting Steph Curry at the free throw line.
Raptors assistant coach Jamaal Magloire using a paper cup to yell instructions and to try to distract Steph Curry at the free throw line LOL pic.twitter.com/DrGIzXHTmQ
— gifdsports (@gifdsports) June 14, 2019

Analysts Mark Jackson and Jeff Van Gundy seemed dumbfounded by Magloire’s ingenuity and kept saying they had never seen anything like it before.
That’s some advanced thinking by Magloire, who is an assistant coach, Basketball Development Consultant, and ambassador for the Raptors. The 41-year-old former NBA All-Star is a Toronto native.