Steve Novak does Discount Double Check celebration after draining threes

What’s more surprising than Steve Novak scoring 14 points on 4-5 shooting from three-point range is that “Discount Double Check” has become the way people refer to a title belt celebration. That is some impressive branding work by the folks over at State Farm.

Wondering why Novak, who went to Marquette, did the belt celebration during the Knicks-Mavs game Sunday?

“Showing a little Wisconsion love,” he said after the game.

Novak was referencing Green Bay Packers quarterback Aaron Rodgers, who has helped popularize the move.

Many people were stunned by Novak’s performance, but they should realize he has always been a strong three-point shooter. Novak is nearly a 42% three-point shooter for his career. He even went 26-46 (57%) last season for the Spurs.

Thanks to Mock Session for the GIF