Skechers is looking to capitalize on Nike’s high-profile equipment malfunction.
Skechers launched an ad campaign taking aim at Nike over Zion Williamson’s shoe falling apart during Duke’s game against North Carolina two weeks ago.
The ads are appearing in newspapers like USA Today and The New York Times, as well as Instagram.
USA Today ad. Well played Skechers. pic.twitter.com/353tLvBgft
— Don Jones (@DonnyJ44) March 2, 2019
i usually wouldn’t implore you to buy the paper for an ad, but you’ll never see shade like [squints] skechers is throwing at nike on page 3 of tomorrow’s nyt sports section again pic.twitter.com/wu9tQGacrf
— Josh Crutchmer (@jcrutchmer) March 2, 2019
As soon as Williamson had the shoe blowout, competitors pounced, though Puma deleted their tweet. Skechers decided to go all-in with an ad campaign that seems well-timed.
