This year will mark the first time ever that Pop-Tarts is the sponsor of a college football bowl game. And let’s just say that the trophy that goes to the winner of the game is a big hit.
The Pop-Tarts Bowl shared a photo via X on Tuesday of the game’s trophy, and fans loved it. The trophy has three layers like a wedding cake. At the top is a football with two slots in it. The best part is the slots are for Pop-Tarts to slip in like a toaster.
In all its glory!
(Yes, those Pop-Tarts are real!) pic.twitter.com/QXK5aIfR1h
— Pop-Tarts Bowl (@PopTartsBowl) December 26, 2023
If the Pop-Tarts Bowl name sounds strange to you, that’s because it was known as the Cheez-It Bowl the last few years. This year Kellogg’s is promoting one of its other products.
The Pop-Tarts Bowl will be played on Thursday between NC State and Kansas State. The winner hopefully gets all the Pop Tarts they want.
