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#pounditFriday, January 22, 2021

Michigan pulls promotion that offered free tickets with purchase of two Cokes

Michigan-tickets-Coke

No, you cannot get two free tickets to Michigan’s game against Minnesota this weekend with your purchase of two Coca-Cola products. Believe it or not, you could at one point. Unfortunately for Michigan students, the promotion has been pulled after what the school has labeled a “miscommunication.”

The photo you see above, which was shared by Alejandro Zuniga of The Michigan Daily, was taken inside a convenience store on the Michigan campus earlier this week. Zuniga pointed out that face value on the tickets is $150, or $75 per ticket. The deal didn’t last very long.

“Coke is a great partner of ours and had purchased a limited block of tickets for the Minnesota game for a Coke retail activation aimed at Michigan students,” Michigan’s athletic department wrote in a statement to MLive on Monday night. “Due to a miscommunication in the approval process, this promotion should not have run as is. As a result, it is being pulled immediately.

“However, all purchases to date will be honored by Coke.”

While the Wolverines are still drawing a ton of fans in comparison with other programs, their slow start has led to faltering attendance numbers. The 102,284 fans who showed up to Michigan’s game against Miami (Ohio) two weeks ago was the lowest turnout the team has had since 1995. The Wolverines are off to a 2-2 start that includes a 31-0 blowout loss against Notre Dame and a 26-10 home loss to Utah last week.

Michigan has run some promotions to try to offer discount tickets for students, but this is still Michigan. Offering $150 worth of tickets with your purchase of some soda is something UConn would do.

H/T Dr. Saturday

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