Nike launches ‘BE TRUE’ rainbow-themed shoes in support of LGBT community (Photo)

After its tremendous shackle shoes gaffe, adidas could probably learn a thing or two from Nike about tact.

Nike recently launched its BE TRUE 2012 campaign, which shows support for the LGBT community. As the shoemaker explains: “BE TRUE 2012 celebrates the achievements of the New York City, San Francisco and Portland communities as progressive leaders of LGBT life with city-specific footwear releases and accompanying hat and tee.”

The sports apparel giant is releasing unique, rainbow-themed shoes for each of those cities. The Portland kicks, pictured above, went on sale last week in the city for $130. On Friday, both San Francisco’s Flytops ($140) and New York’s Air Royals ($120) go on sale.

We applaud Nike for this move, and we’re sure the folks over at Nike’s Beaverton campus are giddy that this is happening in wake of their archrival making a regrettable PR blunder.

Here’s a video by SB Nation featuring all three shoes:

H/T Off the Bench
Photo via @NikePortland