Bud Light raising money for NFL Draft by urging fans to boo Roger Goodell
There was some worry that NFL commissioner Roger Goodell would not be subjected to his usual booing since there will be no crowd at the NFL Draft this year. Luckily, Bud Light appears to have that covered.
Bud Light urged fans to record video of themselves booing, tag them in a tweet, and use the hashtag #BooTheCommish. For each tweet, the brand promised to donate $1 to the NFL’s draft-a-thon up to $500,000.
The NFL Draft will be without an important tradition. And we just can't let that stand. Record your boos then post & tag @budlight and #BooTheCommish. We’ll deliver the boos to the Draft, and for each #BootheCommish thru April 25, we’ll donate $1 to NFL Draft-a-Thon up to $500K. pic.twitter.com/fnvcYDpZPW
— Bud Light Seltzer (@budlight) April 20, 2020
Bud Light also promised to “deliver the boos” to the draft itself, so perhaps the tradition will continue after all.
Will the NFL go along with the fun? We don’t know. It certainly didn’t seem like they were last year. At least the tradition will continue in some form.