Colorado store slashes prices on Nike gear in protest of Colin Kaepernick campaign

As the backlash from Nike’s “Just Do It” campaign featuring Colin Kaepernick continues, one company in Colorado is so disgusted it is offering customers a rare opportunity to purchase discount apparel.

As KRDO NewsChannel 13 noted discovered, a sporting goods store called Prime Time Sports in Colorado Springs has hung a sign in its front window announcing that all Nike products are now 50 percent off. The sign reads “Still choosing to stand.”

YOUR THOUGHTS: Prime Time Sports in Chapel Hills Mall is selling all of its Nike products at half price in protest against the company's decision to use Colin Kaepernick in a new ad campaign.

What do you think of the move? https://t.co/627X8KzBwg

— KRDO NewsChannel 13 (@KRDONC13) September 5, 2018

Stephen Martin, who has owned Prime Time Sports for 21 years, says he understands how much profit he could lose because of the large inventory of Nike NFL jerseys the store sells. That didn’t stop him from sending a letter to Nike expressing frustration over the Kaepernick campaign and calling the sports apparel juggernaut the “mother of all harlots.”

“According to me, (Kaepernick) has sacrificed a salary,” a note in the window of Prime Time Sports reads. “Nothing compared to what every soul on our ‘Honor the Flag’ memorial wall that was built a few years ago has suffered and died for.”

The note, which was written by Martin, is surrounded by photos of fallen service members. Martin started the sale Tuesday and said he intends to permanently rid the store of all Nike products.

Nike knew having Kaepernick as the face of a campaign would draw strong reactions, though some numbers indicate the decision was a good one. Martin’s opinion is shared by many, but it doesn’t appear to be discouraging Nike at all.