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#pounditThursday, May 13, 2021

Eric Dickerson leading fight against Rams’ new logo

Eric Dickerson

It’s often unpopular when a team changes its old and well-known logo, but the backlash against the Los Angeles Rams’ new design has been particularly swift.

The new logo is so unpopular that Rams legend Eric Dickerson has taken up the cause on behalf of angry fans to try to lobby the team’s front office to revert back to the old design. On Sunday, he announced that his efforts have been unsuccessful.

The Rams’ logo leaked weeks before it was officially unveiled, and fans hated it. The team stuck with it anyway and released it to much fanfare and general criticism. That criticism is being amplified by a franchise legend, but so far, the team isn’t backing down, and it seems unlikely that they will.

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