Bill Simmons is getting a jumpstart on the impending rivalry between ESPN and FOX Sports that is sure to heat up with the launch of the new FOX Sports 1 on Aug. 17.
Simmons, in a way that only he would be bold enough to, told the upstart network to literally “settle down” over Twitter on Saturday. Simmons was responding to a tweet from the “FOX Sports Live” Twitter account when he threw a wet blanket over the hype FOX Sports Live was trying to build.
Settle down. RT @FOXSportsLive: You officially have ONE WEEK to enjoy whatever else might be on television. We're coming.
— Bill Simmons (@BillSimmons) August 10, 2013
Whoever was running the FOX Sports Live Twitter account came back with a strong response:
Thanks for the welcome to twitter, @BillSimmons! We're looking forward to the @30for30 about how @FOXSports1 changed the game.
— FOXSportsLive (@FOXSportsLive) August 10, 2013
Simmons is the creator of ESPN’s outstanding 30 for 30 documentary series, which is what made the retort appropriate.
FOX Sports Live is a 24/7 sports news, opinions and highlights show that will be the network’s flagship show. Speed Channel will become FOX Sports 1, while Fuel TV will turn into FOX Sports 2 in the future.
(disclosure: Larry Brown Sports is a Yardbarker affiliate site. Yardbarker is a FOX Sports property)
