Serena Williams is immensely successful off the tennis courts as a product endorser, and she recently added an underwear company to her portfolio.
Williams is now endorsing Berlei bras, which she says she has been wearing for 10 years ever since her mother introduced her to them. In an interview with “Today Tonight” in Australia, Williams said she didn’t always feel comfortable in her body — which is nothing new — and that it took her a while to accept her body image.
According to Forbes, Williams cut back her endorsements in recent years but still earned $12 million for the year.
Among the companies she endorses are Nike, Wilson, Gatorade and OPI. She also has equity deals with HSN, Sleep Sheets, Mission and the Miami Dolphins, according to Forbes. And now you can add Berlei to that group.
