If you remember about a month ago, I got really excited when I heard Kevin Durant wanted to go cheap with his shoes like Starbury. In fact, at the time, reports suggested that negotiations were being held up by Durant’s desire to go cheap. Well, Tom Ziller informs me of the news that Durant has signed with Nike. We know it came down to Adidas or Nike, and apparently Durant has chosen Nike.
The deal is reportedly worth $40 million. That’s a lot of money. Now, my question is whether or not this will prevent Durant from marketing his shoe at a cheaper price. I’m guessing it will unfortunately. In the Adidas family, it’s T-Mac, Billups, Arenas, and KG whose shoes vary from $90-$130. In the Nike online store, we’re talking triple-figures for most sneakers. That blows. I was really getting pumped about Durant going Starbury-style — that’s how to give back to the community.
