NBA owners have approved a three-year pilot program to test out advertisements on game jerseys starting next season, and we now have a preview of what several of the jersey patches will look like.
Paul Lukas of Uni Watch shared a close-up of what advertising patches are going to look like for the Boston Celtics, Cleveland Cavaliers and Milwaukee Bucks.
Close up of GE ad patch on a Celtics jersey. pic.twitter.com/5ERpU5558i
— Paul Lukas (@UniWatch) October 3, 2017
Close-up of Goodyear ad patch on a Cavs jersey. pic.twitter.com/GN10rKdDlS
— Paul Lukas (@UniWatch) October 3, 2017
Close-up of Harley-Davidson ad patch on a Bucks jersey. pic.twitter.com/oXOHv2qySK
— Paul Lukas (@UniWatch) October 3, 2017
At first glance, the patches the Celtics and Cavs will be wearing seem to blend in quite well. After the two teams take the court a few times, you probably won’t even notice the General Electric or Goodyear logos. But the Harley-Davidson patch? Eh, a bit more tacky, for lack of a better term.
As of July, 11 of the 30 NBA teams had agreed to deals to wear advertisements on their jerseys. While the concept has been a turn-off for some fans, it’s really a no-brainer for owners. People are pretty much going to forget these things exist after opening night.
