The creators of Twitter had their Mark Zuckerberg moment long ago. They already know they’ve made it. Try going through an entire day without hearing the words “tweet” or “twitter.” It’s almost impossible. Twitter is now the number one source of rapid news and breaking developments. We want speed, and Twitter does the best job of giving it to us. Not only that, but it has become a place where athletes and celebrities can connect with their fans on a personal level. The last part is the one that the NBA has decided to take advantage of. As @TasMelas pointed out, the NBA store is now selling shirts with players’ Twitter handles on them, and they are available for purchase here.
Mark my words: These things are going to sell. If not for Twitter, we wouldn’t be able to accuse Evan Longoria of hitting on a U.S. Women’s soccer player or criticize LeBron for calling out Kendrick Perkins. People need it, they love it, and they want more of it. The shirts will likely reflect that.