For the past week or so, UPS has been taking advantage of March Madness by running the clever advertisement that you see above. As part of their “Game Changers” campaign, UPS is featuring Grant Hill’s pass to Christian Laettner in the 1992 NCAA tournament. Highlights of that play typically focus on the miraculous shot by Laettner that eliminated Kentucky, but UPS is showcasing the pass.
“Everybody remembers the shot. But what about the pass? No pass, no shot,” the ad says. “You need a special player to get the ball exactly where it needs to be, exactly when it needs to be there.”